028 Alexandra Fasulo

Alex Fasulo signed up for Fiverr.com in 2015 hoping to earn an extra $50 a month. She listed a single gig offering to write press releases for just $5. Her plan was to secure a high rating and an excellent reputation on the site. When she quit her high stress PR job after just a month, she turned to her Fiverr dashboard, offered a few more services and woke up to a new business. 

Fast forward five years and Alex has earned over a million dollars on the platform. She shares everything she's learned through an ebook, courses and hundreds of sub-one minute videos on TikTok™.

This episode is packed with inspiration, candor and no-nonsense advice about how to launch a lucrative business as a freelancer. Alex is a force in the best way and I think you'll love her personality as much as I do.

In spite of having actual professional writing skills, Alex initially and strategically set her prices low as a freelancer to generate a flood of 5 star reviews and encourages all new creators and other service providers on the platform to do the same. Every aspect of her journey was self-taught and hard-earned.

• copy writing
• long form writing
• multiple industry-specific content
• basic SEO and keyword research
• client on-boarding
• marketing
• time management
• delegating
• branding
• styling
• photography
• hiring/vetting/training writers to scale her business
• systems