entrepreneurship https://spinoffsuccess.com Thu, 26 Nov 2020 04:55:24 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.5 https://spinoffsuccess.com/wp-content/uploads/2018/02/cropped-spinoffFB_2-32x32.jpg entrepreneurship https://spinoffsuccess.com 32 32 026 Elizabeth Miller https://spinoffsuccess.com/026-elizabeth-miller/ Tue, 10 Nov 2020 15:25:41 +0000 http://spinoffsuccess.com/?p=498

How Her Caregiving Experience Inspired a Multi-Media Business

Elizabeth Miller was a busy mom to two active teenagers and working full time when she and her husband found themselves also caring for their ailing and aging parents. Overwhelmed by the growing demands of caregiving long distance and recognizing her declining emotional and physical health, Elizabeth committed to a practice of making small, healthy choices for 100 days.

Her personal Instagram challenge evolved into a lifestyle blog, a podcast, public speaking engagements, social media partnerships, webinars and consulting.

We discuss how her business has evolved over the years, her first big check and where the skills and connections might take her next.

Discreet Skills Discussed on the Show

Elizabeth has figured out each element of the various projects related to Happy Healthy Caregiver on her own which will help her promote technical solutions for caregivers moving forward.

She also emphasized the importance of making connections and building relationships within the caregiving community to position herself as an influencer.

  • social media
  • website design/functionality
  • podcasting
  • product partnership 
  • public speaking
  • webinars
  • writing

Learn More and Connect with Elizabeth

  • Visit Happy Healthy Caregiver for strategies and tips for any self-care regimen. If you have a caregiver in your life, consider sharing the resources on this site or learning how you can support them.
  • Connect with Elizabeth on Twitter and Instagram
  • Learn more about Certified Caregiving Consulting at CareyearsCCC
  • Carebirds App (help for caregivers)
  • Depend Incontinence Community


Connect with me on Twitter, facebook and Instagram 

Listen on apple podcast (iTunes), Stitcher, Player Fm


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024 Ian Westermann https://spinoffsuccess.com/024-ian-westermann/ Fri, 10 Jan 2020 00:30:10 +0000 http://spinoffsuccess.com/?p=442
image of Ian Westermann Essential Tennis

From On-Court to Online Tennis Instruction to Impact Students All Over the World

Ian Westermann was a full time club tennis pro with an aptitude for technology, some experience behind the mic and a desire to make an impact on tennis players beyond his geographical location.

His online business, Essential Tennis, started with a podcast and a blog in 2008 and has evolved into one of the premier instructional sites for tennis enthusiasts who want to improve their game.

Essential Tennis offers stand-alone courses, a membership community and exclusive in-person events in cool places like Hawaii, Indian Wells and Costa Rica. In addition the site has published a prolific archives of free content in the form of  youtube videos, blog posts and two podcasts.

Ian discusses the evolution of his business, from doing everything on his own to the decision to add technical and on-court team members. We also talk about how he's created balance in his life.

Discreet Skills Discussed on the Show

Ian had a comfort level with computers and broadcasting as a ham radio operator from a young age. These skills along with his tennis expertise combined for a thriving online business that is both challenging and satisfying.

  • graphic design
  • basic computer skills
  • ham radio operation
  • tennis (playing and teaching)
  • willingness to learn the components of his business at the beginning

Tools and Platforms

Some of the tools that Ian uses to deliver courses and manage his membership community weren't mentioned in the interview but are identified below.

  • Coachseye 
  • WordPress
  • Memberium (plugin)
  • Learndash (plugin)
  • vimeo.com
  • Youtube.com (live coaching for members)
  • facebook streaming (also live but free online)


Learn More and Connect with Ian

Buzzsprout: Launch Your Podcast - FREE!

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Connect with me on Twitter, facebook and Instagram 

Listen on apple podcast (iTunes), Stitcher, Player Fm


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022 Stephen Warley https://spinoffsuccess.com/022-stephen-warley/ Fri, 25 Oct 2019 07:00:14 +0000 http://spinoffsuccess.com/?p=411
image of Stephen Warley Life Skills That Matter

Accidental Entrepreneur Who Discovered the Life Skills That Matter

Stephen Warley describes himself as "happily unemployable" after nearly 20 years of working for himself when the dotcom bubble and the 2008 recession disrupted his career and the broadcast industry forever. 

Stephen has recognized and distilled a discreet set of unchangeable human characteristics that are rarely emphasized in traditional settings.  Stephen helps clients build new businesses and prepare for the future of work by focusing on the life skills that matter.

In this episode, we discuss the three most important life skills and how they work together to future-proof any business. Stephen identifies the four learning curves that happen simultaneously when learning how to work for yourself.

Learn how Stephen's 30 day accelerator program can help you transition from traditional employment to self-employment, launch your business idea or help you get traction if your new business is struggling.


Discreet Skills Discussed on the Show

Stephen makes a convincing case that there are three critical skills that have helped humans adapt to an ever-changing landscape of work throughout history. 

There has never been a more important time to identify and develop these skills.

  • self awareness
  • curiosity
  • connection

Learn More and Connect with Stephen

  • Visit Stephen's website, Life Skills That Matter, for tools, information and to learn more about Stephen's 30 day accelerator.
  • Discover the first 5 action steps toward self-employment here: https://lifeskillsthatmatter.com/get-started-now/
  • I highly recommend Stephen's podcast also called "Life Skills That Matter".
  • Find out when Stephen's new book, "The Only Work Left" is published.
  • Connect with Stephen on Twitter and LinkedIn.


Connect with me on Twitter, facebook and Instagram 

Listen on apple podcast (iTunes), Stitcher, Player Fm


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019 Ed Latimore Bonus Episode https://spinoffsuccess.com/019-ed-latimore-bonus-episode/ Fri, 20 Sep 2019 03:00:20 +0000 http://spinoffsuccess.com/?p=361
Ed Latimore headshot

The Non-Twitter Part of the Conversation

Ed Latimore is such a diverse guy that you could pick any one of his interests or areas of expertise and spend more time than you have learning from him.

This episode includes parts of our conversation that weren't relevant to the Twitter strategies that Ed shared in Episode 11.

We talk about life after graduating with a Physics degree, why he wants to create a course to teach students how to think about math, his public speaking, travel, his boxing career and more. I think you'll agree he's a fascinating guy and I'm happy to bring you this previously unpublished part of our conversation.

(Update: For various reasons, Ed has since retired from professional boxing).

Watch the Periscope with Scott Adams that happened after we discussed pursuing that opportunity during our chat.

Here's a link to Ed's interview on the Jordan Harbinger Show.

Even more fun is a link to Ed's appearance with Scott Adams on his ever popular, daily Periscope broadcast: https://youtu.be/vcmIvAj6wJw 


Skills Discussed on the Show

  • teaching
  • boxing
  • writing
  • public speaking

Connect with Ed


Connect with me on Twitter, facebook and Instagram 

Listen on apple podcast (iTunes), Stitcher, Player Fm


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017 Matt McWilliams (Part 1) https://spinoffsuccess.com/017-matt-mcwilliams-part-1/ Wed, 08 Aug 2018 18:03:04 +0000 http://spinoffsuccess.com/?p=326
Matt McWilliams Headshot

How Promoting a Family Business Spiraled Into Affiliate Marketing Expertise

Matt McWilliams is one of the best examples of a spinoff success that I've come across. Matt leveraged his own business and marketing experience to help content creators and online entrepreneurs like Brian Tracy, Michael Hyatt, Ray Edwards, Lewis Howes and Jeff Goins grow their audience and promote their products. Now he teaches creators and business owners on and offline how to leverage affiliate programs and deploy other online business tools.

We talked for over an hour but Matt delivered so much value that I broke it into two parts.

In part 1 of our interview, Matt shares his fascinating back story and describes how he helps businesses grow using affiliates.

Tune in to part 2 next week where Matt shares in-depth information on choosing an affiliate model, how to figure out what your audience will buy and how he repurposes content for maximum reach and endless relevance.


Discreet Skills Discussed on the Show

Matt taught himself marketing and basic business principles when he helped run and promote his family's golf school. You'll learn how he continued to acquire and stack his skills in many different ways to assist other business owners and content creators and build a successful business of his own.

  • golf
  • direct marketing
  • basic web design
  • basic SEO and keyword research
  • customer service
  • online marketing
  • sales
  • copy writing
  • email marketing
  • negotiation
  • basic business contract terms

Learn More and Connect with Matt


Connect with me on Twitter, facebook and Instagram 

Listen on apple podcast (iTunes), Stitcher, Player Fm


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