marketing https://spinoffsuccess.com Thu, 09 Aug 2018 18:46:22 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.5 https://spinoffsuccess.com/wp-content/uploads/2018/02/cropped-spinoffFB_2-32x32.jpg marketing https://spinoffsuccess.com 32 32 017 Matt McWilliams (Part 1) https://spinoffsuccess.com/017-matt-mcwilliams-part-1/ Wed, 08 Aug 2018 18:03:04 +0000 http://spinoffsuccess.com/?p=326
Matt McWilliams Headshot

How Promoting a Family Business Spiraled Into Affiliate Marketing Expertise

Matt McWilliams is one of the best examples of a spinoff success that I've come across. Matt leveraged his own business and marketing experience to help content creators and online entrepreneurs like Brian Tracy, Michael Hyatt, Ray Edwards, Lewis Howes and Jeff Goins grow their audience and promote their products. Now he teaches creators and business owners on and offline how to leverage affiliate programs and deploy other online business tools.

We talked for over an hour but Matt delivered so much value that I broke it into two parts.

In part 1 of our interview, Matt shares his fascinating back story and describes how he helps businesses grow using affiliates.

Tune in to part 2 next week where Matt shares in-depth information on choosing an affiliate model, how to figure out what your audience will buy and how he repurposes content for maximum reach and endless relevance.


Discreet Skills Discussed on the Show

Matt taught himself marketing and basic business principles when he helped run and promote his family's golf school. You'll learn how he continued to acquire and stack his skills in many different ways to assist other business owners and content creators and build a successful business of his own.

  • golf
  • direct marketing
  • basic web design
  • basic SEO and keyword research
  • customer service
  • online marketing
  • sales
  • copy writing
  • email marketing
  • negotiation
  • basic business contract terms

Learn More and Connect with Matt


Connect with me on Twitter, facebook and Instagram 

Listen on apple podcast (iTunes), Stitcher, Player Fm


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015 Kelly Garrett https://spinoffsuccess.com/015-kelly-garrett/ Tue, 03 Jul 2018 18:37:08 +0000 http://spinoffsuccess.com/?p=306
Kelly Garrett - headshot

Leveraging IT and Design Skills to Stay Ahead of the Tech Curve

Kelly Garrett is the Founder and Master of Marketing at Ekcetera Design & Marketing where she and her team (including an enchanting bot named "Tera") help companies create a cohesive customer journey to elevate fragmented, inconsistent marketing. 

Kelly combines her skills and experience to implement a plan and systems to help business owners build their brand, connect with and retain customers and improve their bottom line.


Discreet Skills Discussed on the Show

Kelly combines a curiosity for tech and new tools from a very young age, an IT degree and an eye for design to help her clients. She has an instinct for new technologies that will make an impact and an aptitude to learn them in order to integrate them into her own and her clients' businesses.

  • Printshop (yes, the original)
  • graphic design
  • programming
  • marketing 
  • website design and development
  • brick and mortar business experience
  • early adoption and observation of tech trends and tools
  • email automation
  • content strategy and execution
  • course development
  • fb messenger bots

Learn More and Connect with Kelly


Connect with me on Twitter, facebook and Instagram 

Listen on apple podcast (iTunes), Stitcher, Player Fm


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