Alex Fasulo signed up for Fiverr.com in 2015 hoping to earn an extra $50 a month. She listed a single gig offering to write press releases for just $5. Her plan was to secure a high rating and an excellent reputation on the site. When she quit her high stress PR job after just a month, she turned to her Fiverr dashboard, offered a few more services and woke up to a new business. 

Fast forward five years and Alex has earned over a million dollars on the platform. She shares everything she's learned through an ebook, courses and hundreds of sub-one minute videos on TikTok.

This episode is packed with inspiration, candor and no-nonsense advice about how to launch a lucrative business as a freelancer. Alex is a force in the best way and I think you'll love her personality as much as I do.

In spite of having actual professional writing skills, Alex initially and strategically set her prices low as a freelancer to generate a flood of 5 star reviews and encourages all new creators and other service providers on the platform to do the same. Every aspect of her journey was self-taught and hard-earned.

• copy writing
• long form writing
• multiple industry-specific content
• basic SEO and keyword research
• client on-boarding
• marketing
• time management
• delegating
• branding
• styling
• photography
• hiring/vetting/training writers to scale her business
• systems

Ed Latimore is a writer with a keen intellect and a powerful punch (literally). His unique background and perspective has attracted the curiosity of silicon valley angel investors, controversial influencers, top-notch podcasters and thought leaders from all over the world.

Ed has been a guest on top-rated podcasts like "The Knowledge Project" with Shane Parrish, "The Jordan Harbinger Show" and "The Art of Manliness" with Brett McKay, among others. ​

I noticed Latimore when random people, not connected to each other, were sharing and retweeting his content. I reached out to him when I realized he is a fellow Pittsburgher, a Duquesne U student (now graduate with a physics degree) and a professional boxer. Who does that?

I was happy to chat with Ed about how he exploited Twitter to grow his audience exponentially and create an online business in the process and change the trajectory of his life. (You're welcome for that physics reference-bonus points for the definition, a law or equation!)

Ed is a creator whose medium is words. He shares specific, actionable strategies in this episode to help anyone leverage Twitter regardless of your business, art, skill or agenda and avoid the mistakes he made.

• Writing
• Optimize your profile
• Quote tweet don't retweet
• Don't use bots or hire people who use them
• Convey your personality and your own ideas
• Post your own tweets
• Use images sparingly
• Comment thoughtfully on influential accounts
• Stay out of Twitter jail
• Steer clear of the "F" word (not what you think)

• Check out Ed's thought-provoking and sometimes controversial writing on edlatimore.com
• Of course, connect with and follow Ed on Twitter
• Check out Ed's keynote at The Going Deep Summit.
• Buy Ed's self-published book, "Not Caring What Other People Think is a Superpower"*

Connect with me on Twitter, facebook and Instagram 

Listen on apple podcast (iTunes), Stitcher, Player Fm

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