Spinoff Success
Matt McWilliams (pt 2) - Tips on Selling Your Audience What it Wants, Evergreen v. Seasonal Products and Repurposing Content
Matt McWilliams shares detailed strategies in this episode to figure out what your audience will buy, how to decide on promotion model and how he keeps his content fresh and never-ending.
If you haven't heard part 1 of our interview, you should listen to that episode (017) for context and to hear Matt's back story.
This episode literally picks up where we left off and gets a little more specific and in-depth.
Matt taught himself marketing and basic business principles when he helped run and promote his family's golf school. You'll learn how he continued to acquire and stack his skills in many different ways to assist other business owners and content creators and build a successful business of his own.
Spinoff Success
Matt McWilliams-Leveraging His Expertise in Marketing and Affiliate Programs for Limitless Opportunities
Matt McWilliams is one of the best examples of a spinoff success that I've come across. Matt leveraged his own business and marketing experience to help content creators and online entrepreneurs like Brian Tracy, Michael Hyatt, Ray Edwards, Lewis Howes and Jeff Goins grow their audience and promote their products. Now he teaches creators and business owners on and offline how to leverage affiliate programs and deploy other online business tools.
We talked for over an hour but Matt delivered so much value that I broke it into two parts.
In part 1 of our interview, Matt shares his fascinating back story and describes how he helps businesses grow using affiliates.
Tune in to part 2 next week where Matt shares in-depth information on choosing an affiliate model, how to figure out what your audience will buy and how he repurposes content for maximum reach and endless relevance.
Matt taught himself marketing and basic business principles when he helped run and promote his family's golf school. You'll learn how he continued to acquire and stack his skills in many different ways to assist other business owners and content creators and build a successful business of his own.