Matt McWilliams shares detailed strategies in this episode to figure out what your audience will buy, how to decide on promotion model and how he keeps his content fresh and never-ending.

If you haven't heard part 1 of our interview, you should listen to that episode (017) for context and to hear Matt's back story.

This episode literally picks up where we left off and gets a little more specific and in-depth.

Matt taught himself marketing and basic business principles when he helped run and promote his family's golf school. You'll learn how he continued to acquire and stack his skills in many different ways to assist other business owners and content creators and build a successful business of his own.

• golf
• direct marketing
• basic web design
• basic SEO and keyword research
• customer service
• online marketing
• sales
• copy writing
• email marketing
• negotiation
• basic business contract terms
• how to repurpose content

• Visit Matt's Website to check out everything he's up to.
• Get the free Quickstart Guide to making affiliate income online (without a product of your own).
• Go to "First 100" to learn where to find the right affiliates to run an affiliate program for your product, service or business.
• I highly recommend The Affiliate Guy Podcast.
• Checkout Matt's Youtube Channel, AffiliateGuy.TV
• Connect with Matt on Twitter.

Connect with me on Twitter, facebook and Instagram 

Listen on apple podcast (iTunes), Stitcher, Player Fm

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Kelly Garrett is the Founder and Master of Marketing at Ekcetera Design & Marketing where she and her team (including an enchanting bot named "Tera") help companies create a cohesive customer journey to elevate fragmented, inconsistent marketing. 

Kelly combines her skills and experience to implement a plan and systems to help business owners build their brand, connect with and retain customers and improve their bottom line.

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Kelly combines a curiosity for tech and new tools from a very young age, an IT degree and an eye for design to help her clients. She has an instinct for new technologies that will make an impact and an aptitude to learn them in order to integrate them into her own and her clients' businesses.

• Printshop (yes, the original)
• graphic design
• programming
• marketing 
• website design and development
• brick and mortar business experience
• early adoption and observation of tech trends and tools
• email automation
• content strategy and execution
• course development
• fb messenger bots

• ​Ekcetera.com
• Get Access to "Six Steps to Elevate Your Marketing Impact"
• Kelly's Instagram, Facebook, Twitter, Pinterest and YouTube

Connect with me on Twitter, facebook and Instagram 

Listen on apple podcast (iTunes), Stitcher, Player Fm

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Elizabeth Goddard is the definition of Spinoff Success. (She's had so many that I had to have her back for part 2). It's hard to believe that this incredibly energetic and productive woman suffers from chronic fatigue syndrome. When a friend introduced Elizabeth to the lifestyle design movement a few years ago, Elizabeth loved the message but discovered a lack of resources for people who suffer from chronic illnesses. Elizabeth filled that void with a blog to make "chronic illness suck less." The basic tech skills she acquired by creating and managing the site allowed her to help others with their projects and her VA business was born. With no marketing, virtually no email list and being helpful inside facebook groups for specific software products or services, she attracted steady business and established herself as the go-to expert in a few, specific areas. 

Learn about the mindset and skills that Elizabeth deployed to start a business that allowed her to design a life that she loves.

Don't miss part 2 for an update!

The key to Elizabeth's early success was her expertise in a few specific online marketing tools. Although she is willing and able to learn any platform or software to help her clients, she's been successful by leveraging her skills in these few.  

• Convertkit* email marketing software
• WordPress
• Canva
• Social media scheduling software
• Optimize Press

• Elizabeth's website 
• Let Elizabeth help you with email marketing and GDPR stuff.
• The Pillow Fort, support and information site for young people who suffer with chronic illness

Connect on Twitter, facebook and Instagram 

Listen on apple podcast (iTunes)

*Try convert kit FREE for 30 days by signing up with this affiliate link.