digital tools https://spinoffsuccess.com Wed, 18 Nov 2020 15:11:37 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.5 https://spinoffsuccess.com/wp-content/uploads/2018/02/cropped-spinoffFB_2-32x32.jpg digital tools https://spinoffsuccess.com 32 32 015 Kelly Garrett https://spinoffsuccess.com/015-kelly-garrett/ Tue, 03 Jul 2018 18:37:08 +0000 http://spinoffsuccess.com/?p=306
Kelly Garrett - headshot

Leveraging IT and Design Skills to Stay Ahead of the Tech Curve

Kelly Garrett is the Founder and Master of Marketing at Ekcetera Design & Marketing where she and her team (including an enchanting bot named "Tera") help companies create a cohesive customer journey to elevate fragmented, inconsistent marketing. 

Kelly combines her skills and experience to implement a plan and systems to help business owners build their brand, connect with and retain customers and improve their bottom line.


Discreet Skills Discussed on the Show

Kelly combines a curiosity for tech and new tools from a very young age, an IT degree and an eye for design to help her clients. She has an instinct for new technologies that will make an impact and an aptitude to learn them in order to integrate them into her own and her clients' businesses.

  • Printshop (yes, the original)
  • graphic design
  • programming
  • marketing 
  • website design and development
  • brick and mortar business experience
  • early adoption and observation of tech trends and tools
  • email automation
  • content strategy and execution
  • course development
  • fb messenger bots

Learn More and Connect with Kelly


Connect with me on Twitter, facebook and Instagram 

Listen on apple podcast (iTunes), Stitcher, Player Fm


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012-Jocelyn Paonita Pearson https://spinoffsuccess.com/012-jocelyn-paonita-pearson/ Fri, 01 Jun 2018 03:00:56 +0000 http://spinoffsuccess.com/?p=259
Jocelyn Paonita Pearson headshot

Helping Families Find Money For College

Jocelyn Paonita Pearson founded The Scholarship System to share her own experience of graduating from college with ZERO student loans.

When college looked unaffordable for Jocelyn, she sprang into action and secured over $126,000 in college scholarships, even receiving an overage check for expenses. It wasn't an easy process, however. It took her years to figure out exactly what to do to be selected for scholarships.

Now she helps families learn how they can do the same by teaching them her 6-step System. Jocelyn is from Charleston, South Carolina, where she lives with her husband, Donny, and their pleasantly plump dog named Jaffe.

I was fascinated about how she made the jump to turn this unique experience into a thriving business.

Skills Discussed on the Show

Admittedly, this discussion wasn't focused as much on skills as it was on how Jocelyn turner her unique experience into a business that could help solve a monumental problem. Her system helps students develop a mindset and commitment to go to college debt free. 

  • recognizing that when people are asking the same question and you're giving the same answer-you might have a business
  • writing before work
  • figuring out how to self-publish an ebook to share her system
  • validation of an idea
  • persistence 
  • basic use of digital tools that were available at the time
  • willingness to test ideas

Learn More and Connect with Jocelyn


Connect with me on Twitter, facebook and Instagram 

Listen on apple podcast (iTunes), Stitcher, Player Fm


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009-Meredith Marsh https://spinoffsuccess.com/009-meredith-marsh/ Fri, 11 May 2018 03:10:20 +0000 http://spinoffsuccess.com/?p=214
MeredithMarsh - Meredith Marsh

Bridging the Gap Between Youtube and Blogging

Meredith Marsh is the blogger, YouTuber, and podcaster behind VidProMom, where she helps families create and capture re-livable moments on video, and helps bloggers get serious about YouTube so they can expand their reach and make more money.

Discover why Meredith waited for the right idea before jumping into an online business, why she's surprised by her audience and how she's leveraging her expertise to create another spinoff.


Discreet Skills Discussed on the Show

Despite having many skills that would allow her to try an online business, Meredith waited for the right idea to click.  Meredith's latest project will show bloggers how to leverage Youtube and vice-versa without being an expert in all of these skills.

  • html
  • print design education
  • basic SEO and keyword research
  • web design
  • video editing
  • talking to a camera ("I can do that")
  • email marketing
  • health inspection (huh?)

Learn More and Connect with Meredith


Connect with me on Twitter, facebook and Instagram 

Listen on apple podcast (iTunes), Stitcher, Player Fm


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007-Elizabeth Goddard (part 2) https://spinoffsuccess.com/007-elizabeth-goddard-part-2/ Fri, 20 Apr 2018 05:00:13 +0000 http://spinoffsuccess.com/?p=177
Elizabeth Buckley Goddard headshot

How A VA Pivoted to "Rock Her Tech Specialism" and Teaches Others To Do the Same

Part two of my interview with Elizabeth Goddard is as fascinating and full of information as part one. Many of her most lucrative ideas start from a question she routinely asks herself, "What would happen if..."

Elizabeth's business model has expanded and shifted in the two years since we chatted last and she explains how she has leveraged her unique "fast launch" approach for her own business, optimized her expertise in Convertkit email marketing software in many different ways and teaches others how to copy her systems to create income from their unique skills and interests. 

Elizabeth is truly taking advantage of the tools of the digital age but also takes time to enjoy her success and financial security that her thriving business gives.

If you missed part 1, where we discussed Elizabeth's background and how she discovered the online business world, you can listen here.

Skills and Tools Discussed on the Show

 Elizabeth is the perfect example of how proficiency in even a single tool, software or system combined with accessible digital tools and platforms provide limitless opportunities for income and growth. Although she leverages just a few tools and platforms, she takes rapid action to implement and validate her ideas.

  • Convertkit* email marketing software
  • Teachable video course management and delivery platform.
  • WordPress 

Learn More and Connect


Connect on Twitter, facebook and Instagram 

Listen on apple podcast (iTunes)

*Try convert kit FREE for 30 days by signing up with this affiliate link.

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001-What is Spinoff Success? https://spinoffsuccess.com/001-what-is-spinoff-success/ https://spinoffsuccess.com/001-what-is-spinoff-success/#respond Wed, 14 Mar 2018 19:26:08 +0000 http://spinoffsuccess.com/?p=33
Beth Phillips host of the Spinoff Success Podcast

Beth Phillips, your host, explains what to expect in future episodes and how they will help you discover monetizable skills and talents that you might be overlooking or taking for granted.

Connect on Twitter, facebook and Instagram 

Listen on apple podcast (iTunes)

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