marketing https://spinoffsuccess.com Sat, 09 Jan 2021 01:44:37 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.5 https://spinoffsuccess.com/wp-content/uploads/2018/02/cropped-spinoffFB_2-32x32.jpg marketing https://spinoffsuccess.com 32 32 030 Joshua Lisec https://spinoffsuccess.com/030-joshua-lisec/ Sat, 09 Jan 2021 01:37:10 +0000 http://spinoffsuccess.com/?p=610
Joshua Lisec Ghostwriter and course creator

Joshua Lisec is a ghost writer with a unique talent stack. He helps his clients author award-winning and best-selling books and close contracts for their premium services and products. 

One of the keys to Joshua's success is his understanding and mastery of persuasion in every form of writing. He also discusses how he writes in the voice of his clients, manages his workload, and how his system for structuring and editing content can be applied to every form of writing.

Joshua launched a new business teaching others how to persuasionize their own writing through his courses, "The Best Way to Say It: How to Write Anything From Blogs to Books With Epic Persuasion" and  "Write This, Not That : The 45 Anti-Persuasion Mistakes Your Making (And How to Fix Them)" 

(Full Disclosure: I purchased both courses and knew I would be recommending them and asked to become an affiliate. If you purchase either of the courses through the link, I receive a commission at no additional cost to you.)


Discreet Skills Discussed on the Show

Joshua and I discuss the concept of a "talent stack", introduced by Scott Adams, which is your unique combination of skills from various domains that make you valuable in the marketplace. The idea is that you don't have to be in the top 1% of any of them because the combination is what sets you apart.

  • persuasion
  • writing
  • acting
  • public speaking (Josh is a former TedX Speaker
  • marketing
  • project management
  • application of AI to write in the voice of his clients
  • course creation

Learn More and Connect with Joshua

  • Follow Joshua on Twitter for thought-provoking tweets.
  • Learn more about his services and approach to writing and business at The Entrepreneur's Wordsmith.
  • Take advantage of over 160 videos on writing and business on Joshua's YouTube channel.
  • Organize, persuasionize and improve your writing with Joshua's courses, "The Best Way to Say It" and "Write This, Not That".


Connect with me on Twitter, facebook and Instagram 

Listen on apple podcast (iTunes), Stitcher, Player Fm


]]> 610 018 Matt McWilliams (part 2) https://spinoffsuccess.com/018-matt-mcwilliams-part-2/ Thu, 16 Aug 2018 04:00:07 +0000 http://spinoffsuccess.com/?p=341
Matt McWilliams Headshot

Choosing a Launch Model and How Never To Run Out of Content

Matt McWilliams shares detailed strategies in this episode to figure out what your audience will buy, how to decide on promotion model and how he keeps his content fresh and never-ending.

If you haven't heard part 1 of our interview, you should listen to that episode (017) for context and to hear Matt's back story.

This episode literally picks up where we left off and gets a little more specific and in-depth.

Discreet Skills Discussed on the Show

Matt taught himself marketing and basic business principles when he helped run and promote his family's golf school. You'll learn how he continued to acquire and stack his skills in many different ways to assist other business owners and content creators and build a successful business of his own.

  • golf
  • direct marketing
  • basic web design
  • basic SEO and keyword research
  • customer service
  • online marketing
  • sales
  • copy writing
  • email marketing
  • negotiation
  • basic business contract terms
  • how to repurpose content

Learn More and Connect with Matt


Connect with me on Twitter, facebook and Instagram 

Listen on apple podcast (iTunes), Stitcher, Player Fm

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]]> 341 017 Matt McWilliams (Part 1) https://spinoffsuccess.com/017-matt-mcwilliams-part-1/ Wed, 08 Aug 2018 18:03:04 +0000 http://spinoffsuccess.com/?p=326
Matt McWilliams Headshot

How Promoting a Family Business Spiraled Into Affiliate Marketing Expertise

Matt McWilliams is one of the best examples of a spinoff success that I've come across. Matt leveraged his own business and marketing experience to help content creators and online entrepreneurs like Brian Tracy, Michael Hyatt, Ray Edwards, Lewis Howes and Jeff Goins grow their audience and promote their products. Now he teaches creators and business owners on and offline how to leverage affiliate programs and deploy other online business tools.

We talked for over an hour but Matt delivered so much value that I broke it into two parts.

In part 1 of our interview, Matt shares his fascinating back story and describes how he helps businesses grow using affiliates.

Tune in to part 2 next week where Matt shares in-depth information on choosing an affiliate model, how to figure out what your audience will buy and how he repurposes content for maximum reach and endless relevance.

​

Discreet Skills Discussed on the Show

Matt taught himself marketing and basic business principles when he helped run and promote his family's golf school. You'll learn how he continued to acquire and stack his skills in many different ways to assist other business owners and content creators and build a successful business of his own.

  • golf
  • direct marketing
  • basic web design
  • basic SEO and keyword research
  • customer service
  • online marketing
  • sales
  • copy writing
  • email marketing
  • negotiation
  • basic business contract terms

Learn More and Connect with Matt


Connect with me on Twitter, facebook and Instagram 

Listen on apple podcast (iTunes), Stitcher, Player Fm

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