online business https://spinoffsuccess.com Thu, 26 Nov 2020 04:55:24 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.5 https://spinoffsuccess.com/wp-content/uploads/2018/02/cropped-spinoffFB_2-32x32.jpg online business https://spinoffsuccess.com 32 32 024 Ian Westermann https://spinoffsuccess.com/024-ian-westermann/ Fri, 10 Jan 2020 00:30:10 +0000 http://spinoffsuccess.com/?p=442
image of Ian Westermann Essential Tennis

From On-Court to Online Tennis Instruction to Impact Students All Over the World

Ian Westermann was a full time club tennis pro with an aptitude for technology, some experience behind the mic and a desire to make an impact on tennis players beyond his geographical location.

His online business, Essential Tennis, started with a podcast and a blog in 2008 and has evolved into one of the premier instructional sites for tennis enthusiasts who want to improve their game.

Essential Tennis offers stand-alone courses, a membership community and exclusive in-person events in cool places like Hawaii, Indian Wells and Costa Rica. In addition the site has published a prolific archives of free content in the form of  youtube videos, blog posts and two podcasts.

Ian discusses the evolution of his business, from doing everything on his own to the decision to add technical and on-court team members. We also talk about how he's created balance in his life.

Discreet Skills Discussed on the Show

Ian had a comfort level with computers and broadcasting as a ham radio operator from a young age. These skills along with his tennis expertise combined for a thriving online business that is both challenging and satisfying.

  • graphic design
  • basic computer skills
  • ham radio operation
  • tennis (playing and teaching)
  • willingness to learn the components of his business at the beginning

Tools and Platforms

Some of the tools that Ian uses to deliver courses and manage his membership community weren't mentioned in the interview but are identified below.

  • Coachseye 
  • WordPress
  • Memberium (plugin)
  • Learndash (plugin)
  • vimeo.com
  • Youtube.com (live coaching for members)
  • facebook streaming (also live but free online)


Learn More and Connect with Ian

Buzzsprout: Launch Your Podcast - FREE!

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Connect with me on Twitter, facebook and Instagram 

Listen on apple podcast (iTunes), Stitcher, Player Fm


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019 Ed Latimore Bonus Episode https://spinoffsuccess.com/019-ed-latimore-bonus-episode/ Fri, 20 Sep 2019 03:00:20 +0000 http://spinoffsuccess.com/?p=361
Ed Latimore headshot

The Non-Twitter Part of the Conversation

Ed Latimore is such a diverse guy that you could pick any one of his interests or areas of expertise and spend more time than you have learning from him.

This episode includes parts of our conversation that weren't relevant to the Twitter strategies that Ed shared in Episode 11.

We talk about life after graduating with a Physics degree, why he wants to create a course to teach students how to think about math, his public speaking, travel, his boxing career and more. I think you'll agree he's a fascinating guy and I'm happy to bring you this previously unpublished part of our conversation.

(Update: For various reasons, Ed has since retired from professional boxing).

Watch the Periscope with Scott Adams that happened after we discussed pursuing that opportunity during our chat.

Here's a link to Ed's interview on the Jordan Harbinger Show.

Even more fun is a link to Ed's appearance with Scott Adams on his ever popular, daily Periscope broadcast: https://youtu.be/vcmIvAj6wJw 


Skills Discussed on the Show

  • teaching
  • boxing
  • writing
  • public speaking

Connect with Ed


Connect with me on Twitter, facebook and Instagram 

Listen on apple podcast (iTunes), Stitcher, Player Fm


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018 Matt McWilliams (part 2) https://spinoffsuccess.com/018-matt-mcwilliams-part-2/ Thu, 16 Aug 2018 04:00:07 +0000 http://spinoffsuccess.com/?p=341
Matt McWilliams Headshot

Choosing a Launch Model and How Never To Run Out of Content

Matt McWilliams shares detailed strategies in this episode to figure out what your audience will buy, how to decide on promotion model and how he keeps his content fresh and never-ending.

If you haven't heard part 1 of our interview, you should listen to that episode (017) for context and to hear Matt's back story.

This episode literally picks up where we left off and gets a little more specific and in-depth.

Discreet Skills Discussed on the Show

Matt taught himself marketing and basic business principles when he helped run and promote his family's golf school. You'll learn how he continued to acquire and stack his skills in many different ways to assist other business owners and content creators and build a successful business of his own.

  • golf
  • direct marketing
  • basic web design
  • basic SEO and keyword research
  • customer service
  • online marketing
  • sales
  • copy writing
  • email marketing
  • negotiation
  • basic business contract terms
  • how to repurpose content

Learn More and Connect with Matt


Connect with me on Twitter, facebook and Instagram 

Listen on apple podcast (iTunes), Stitcher, Player Fm


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017 Matt McWilliams (Part 1) https://spinoffsuccess.com/017-matt-mcwilliams-part-1/ Wed, 08 Aug 2018 18:03:04 +0000 http://spinoffsuccess.com/?p=326
Matt McWilliams Headshot

How Promoting a Family Business Spiraled Into Affiliate Marketing Expertise

Matt McWilliams is one of the best examples of a spinoff success that I've come across. Matt leveraged his own business and marketing experience to help content creators and online entrepreneurs like Brian Tracy, Michael Hyatt, Ray Edwards, Lewis Howes and Jeff Goins grow their audience and promote their products. Now he teaches creators and business owners on and offline how to leverage affiliate programs and deploy other online business tools.

We talked for over an hour but Matt delivered so much value that I broke it into two parts.

In part 1 of our interview, Matt shares his fascinating back story and describes how he helps businesses grow using affiliates.

Tune in to part 2 next week where Matt shares in-depth information on choosing an affiliate model, how to figure out what your audience will buy and how he repurposes content for maximum reach and endless relevance.


Discreet Skills Discussed on the Show

Matt taught himself marketing and basic business principles when he helped run and promote his family's golf school. You'll learn how he continued to acquire and stack his skills in many different ways to assist other business owners and content creators and build a successful business of his own.

  • golf
  • direct marketing
  • basic web design
  • basic SEO and keyword research
  • customer service
  • online marketing
  • sales
  • copy writing
  • email marketing
  • negotiation
  • basic business contract terms

Learn More and Connect with Matt


Connect with me on Twitter, facebook and Instagram 

Listen on apple podcast (iTunes), Stitcher, Player Fm


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007-Elizabeth Goddard (part 2) https://spinoffsuccess.com/007-elizabeth-goddard-part-2/ Fri, 20 Apr 2018 05:00:13 +0000 http://spinoffsuccess.com/?p=177
Elizabeth Buckley Goddard headshot

How A VA Pivoted to "Rock Her Tech Specialism" and Teaches Others To Do the Same

Part two of my interview with Elizabeth Goddard is as fascinating and full of information as part one. Many of her most lucrative ideas start from a question she routinely asks herself, "What would happen if..."

Elizabeth's business model has expanded and shifted in the two years since we chatted last and she explains how she has leveraged her unique "fast launch" approach for her own business, optimized her expertise in Convertkit email marketing software in many different ways and teaches others how to copy her systems to create income from their unique skills and interests. 

Elizabeth is truly taking advantage of the tools of the digital age but also takes time to enjoy her success and financial security that her thriving business gives.

If you missed part 1, where we discussed Elizabeth's background and how she discovered the online business world, you can listen here.

Skills and Tools Discussed on the Show

 Elizabeth is the perfect example of how proficiency in even a single tool, software or system combined with accessible digital tools and platforms provide limitless opportunities for income and growth. Although she leverages just a few tools and platforms, she takes rapid action to implement and validate her ideas.

  • Convertkit* email marketing software
  • Teachable video course management and delivery platform.
  • WordPress 

Learn More and Connect


Connect on Twitter, facebook and Instagram 

Listen on apple podcast (iTunes)

*Try convert kit FREE for 30 days by signing up with this affiliate link.

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