podcasting https://spinoffsuccess.com Wed, 30 Dec 2020 14:42:48 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.5 https://spinoffsuccess.com/wp-content/uploads/2018/02/cropped-spinoffFB_2-32x32.jpg podcasting https://spinoffsuccess.com 32 32 029 Stephanie Penich https://spinoffsuccess.com/029-stephanie-penich/ Tue, 29 Dec 2020 20:35:22 +0000 http://spinoffsuccess.com/?p=579
image of The Medium in the Middle Stephanie Kamille

How Her Spontaneous Spiritual Gifts Turned Into A Business

Stephanie Penich was going about her life, enjoying her various jobs and practicing reiki, when she started to receive messages out of the blue for friends, family and clients from their loved ones who had passed.

Steph recorded her experiences in a little black journal and turned those notes into a fascinating podcast called "Medium in the Middle". 

While her mediumship journey unfolds, Stephanie is building an audience, a website, and a business offering online and in-person energy and spiritual services and mentorship.

Discreet Skills Discussed on the Show

In addition to her developing skills as a medium, Stephanie is a gifted reiki practitioner and teacher, an akashic records reader and a budding mentor and coach. 

She's also building her business and her brand largely on her own. 

  • reiki (distance and in-person)
  • akasha
  • energy clearing
  • talking to dead people
  • website design and functionality
  • social media
  • podcasting
  • mentorship/teaching

Learn More and Connect with the Medium in the Middle


Connect with me on Twitter, facebook and Instagram 

Listen on apple podcast (iTunes), Stitcher, Player Fm


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026 Elizabeth Miller https://spinoffsuccess.com/026-elizabeth-miller/ Tue, 10 Nov 2020 15:25:41 +0000 http://spinoffsuccess.com/?p=498

How Her Caregiving Experience Inspired a Multi-Media Business

Elizabeth Miller was a busy mom to two active teenagers and working full time when she and her husband found themselves also caring for their ailing and aging parents. Overwhelmed by the growing demands of caregiving long distance and recognizing her declining emotional and physical health, Elizabeth committed to a practice of making small, healthy choices for 100 days.

Her personal Instagram challenge evolved into a lifestyle blog, a podcast, public speaking engagements, social media partnerships, webinars and consulting.

We discuss how her business has evolved over the years, her first big check and where the skills and connections might take her next.

Discreet Skills Discussed on the Show

Elizabeth has figured out each element of the various projects related to Happy Healthy Caregiver on her own which will help her promote technical solutions for caregivers moving forward.

She also emphasized the importance of making connections and building relationships within the caregiving community to position herself as an influencer.

  • social media
  • website design/functionality
  • podcasting
  • product partnership 
  • public speaking
  • webinars
  • writing

Learn More and Connect with Elizabeth

  • Visit Happy Healthy Caregiver for strategies and tips for any self-care regimen. If you have a caregiver in your life, consider sharing the resources on this site or learning how you can support them.
  • Connect with Elizabeth on Twitter and Instagram
  • Learn more about Certified Caregiving Consulting at CareyearsCCC
  • Carebirds App (help for caregivers)
  • Depend Incontinence Community


Connect with me on Twitter, facebook and Instagram 

Listen on apple podcast (iTunes), Stitcher, Player Fm


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024 Ian Westermann https://spinoffsuccess.com/024-ian-westermann/ Fri, 10 Jan 2020 00:30:10 +0000 http://spinoffsuccess.com/?p=442
image of Ian Westermann Essential Tennis

From On-Court to Online Tennis Instruction to Impact Students All Over the World

Ian Westermann was a full time club tennis pro with an aptitude for technology, some experience behind the mic and a desire to make an impact on tennis players beyond his geographical location.

His online business, Essential Tennis, started with a podcast and a blog in 2008 and has evolved into one of the premier instructional sites for tennis enthusiasts who want to improve their game.

Essential Tennis offers stand-alone courses, a membership community and exclusive in-person events in cool places like Hawaii, Indian Wells and Costa Rica. In addition the site has published a prolific archives of free content in the form of  youtube videos, blog posts and two podcasts.

Ian discusses the evolution of his business, from doing everything on his own to the decision to add technical and on-court team members. We also talk about how he's created balance in his life.

Discreet Skills Discussed on the Show

Ian had a comfort level with computers and broadcasting as a ham radio operator from a young age. These skills along with his tennis expertise combined for a thriving online business that is both challenging and satisfying.

  • graphic design
  • basic computer skills
  • ham radio operation
  • tennis (playing and teaching)
  • willingness to learn the components of his business at the beginning

Tools and Platforms

Some of the tools that Ian uses to deliver courses and manage his membership community weren't mentioned in the interview but are identified below.

  • Coachseye 
  • WordPress
  • Memberium (plugin)
  • Learndash (plugin)
  • vimeo.com
  • Youtube.com (live coaching for members)
  • facebook streaming (also live but free online)


Learn More and Connect with Ian

Buzzsprout: Launch Your Podcast - FREE!

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Connect with me on Twitter, facebook and Instagram 

Listen on apple podcast (iTunes), Stitcher, Player Fm


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009-Meredith Marsh https://spinoffsuccess.com/009-meredith-marsh/ Fri, 11 May 2018 03:10:20 +0000 http://spinoffsuccess.com/?p=214
MeredithMarsh - Meredith Marsh

Bridging the Gap Between Youtube and Blogging

Meredith Marsh is the blogger, YouTuber, and podcaster behind VidProMom, where she helps families create and capture re-livable moments on video, and helps bloggers get serious about YouTube so they can expand their reach and make more money.

Discover why Meredith waited for the right idea before jumping into an online business, why she's surprised by her audience and how she's leveraging her expertise to create another spinoff.


Discreet Skills Discussed on the Show

Despite having many skills that would allow her to try an online business, Meredith waited for the right idea to click.  Meredith's latest project will show bloggers how to leverage Youtube and vice-versa without being an expert in all of these skills.

  • html
  • print design education
  • basic SEO and keyword research
  • web design
  • video editing
  • talking to a camera ("I can do that")
  • email marketing
  • health inspection (huh?)

Learn More and Connect with Meredith


Connect with me on Twitter, facebook and Instagram 

Listen on apple podcast (iTunes), Stitcher, Player Fm


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005-Dan Franks https://spinoffsuccess.com/005-dan-franks/ Thu, 05 Apr 2018 15:58:29 +0000 http://spinoffsuccess.com/?p=136
Dan Franks - Dan Franks

How to Leverage a Traditional Career to Create an Unconventional Business

Dan Franks is the co-founder and co-organizer of Podcast Movement, the world's largest conference and trade show for the podcast industry. He is a CPA, was formerly the Business Manager and Director of Live Events for Midroll Media, and spent his twenties traveling the world as a professional wrestler. When not running live events or jet-setting in spandex, Dan spends his time with his family in beautiful Dallas, Texas.

Enjoy these throwback images from Dan's early days as an entrepreneur

2001 TXWrestling Way back machine Dan Franks design

...and if you want to see a fun series of photos from Dan's pro wrestling days, click here!

Discreet Skills Discussed on the Show

Dan and I discussed his journey from teenage entrepreneur and wrestling enthusiast to CPA to podcasting to co-founder of the world's largest event for podcasters. Here are some of the skills we talked about


  • Accounting
  • Event planning (starting with his wedding)
  • Computer programming 
  • Athletics
  • Aptitude for details
  • Helping local wrestlers promote themselves through a website
  • Helping small businesses through their books
  • Brainstorming new ideas and executing them
  • Leveraging contacts
  • email marketing
  • Organization

Learn More and Connect


Connect on Twitter, facebook and Instagram 

Listen on apple podcast (iTunes)

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