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image of Ian Westermann Essential Tennis

From On-Court to Online Tennis Instruction to Impact Students All Over the World

Ian Westermann was a full time club tennis pro with an aptitude for technology, some experience behind the mic and a desire to make an impact on tennis players beyond his geographical location.

His online business, Essential Tennis, started with a podcast and a blog in 2008 and has evolved into one of the premier instructional sites for tennis enthusiasts who want to improve their game.

Essential Tennis offers stand-alone courses, a membership community and exclusive in-person events in cool places like Hawaii, Indian Wells and Costa Rica. In addition the site has published a prolific archives of free content in the form of  youtube videos, blog posts and two podcasts.

Ian discusses the evolution of his business, from doing everything on his own to the decision to add technical and on-court team members. We also talk about how he's created balance in his life.

Discreet Skills Discussed on the Show

Ian had a comfort level with computers and broadcasting as a ham radio operator from a young age. These skills along with his tennis expertise combined for a thriving online business that is both challenging and satisfying.

  • graphic design
  • basic computer skills
  • ham radio operation
  • tennis (playing and teaching)
  • willingness to learn the components of his business at the beginning

Tools and Platforms

Some of the tools that Ian uses to deliver courses and manage his membership community weren't mentioned in the interview but are identified below.

  • Coachseye 
  • WordPress
  • Memberium (plugin)
  • Learndash (plugin)
  • vimeo.com
  • Youtube.com (live coaching for members)
  • facebook streaming (also live but free online)


Learn More and Connect with Ian

Buzzsprout: Launch Your Podcast - FREE!

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

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Listen on apple podcast (iTunes), Stitcher, Player Fm


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